• Summary

    Wieland Guenzel is a "digital native" and works successfully together with German radio broadcasting and media companies. He is awarded twice as part of teams for "Best Innovation" by German Radio Award "Deutscher Radiopreis" in 2011 and 2015.

  • Experience

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    Project Leader radio.likemee (iOS/Android mehrPSR, myBOB, Moin! R.SH, delta plus,...)

    July 2014 - today

    Requirements management, frontend and backend agency handling, test
    management, app store optimization and handling support issues for
    Germany's first white label personal radio alarm clock.

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    Digital Product Management & Consulting

    Since March 2014 - today

    Leading digital mobile and web projects for various customers like radio broadcasters REGIOCAST, Antenne Bayern and MDR in Germany and other media companies - from sketch to app store publishing.

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    Head of New Media / Online Jan 2012 - Jul 2013

    Wieland Günzel was Head of New Media at 90elf, Germany's football radio, operated by REGIOCAST DIGITAL GmbH in Leipzig.

    Wieland Guenzel was primarily responsible for the following task areas: Implementation of strategic brand management in new media / online; Product-related developments of multi-platform strategies; design, implementation and monitoring of web & mobile projects; Connecting existing contents to new technologies; Working with various content management systems; Gatekeeper and quality control of external contacts and agencies; Creation and support of tracking and reporting processes; Budget planning and controlling; Management of agencies, service providers and employees;...

    Wieland Guenzel is a "digital native" and accompanied with 90elf especially the digital changes in recent years and led for example since 2009 the 90elf App for iPhone and Android to one of the most successful football apps throughout the German market (topranked over-all, August 2012).

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    Multimedia-Producer / Editor May 2008 - Dec 2011

    developing visuals for radio 2.0; creating of editorial content for web and mobile


    "I believe that if life gives you lemons, you should make lemonade... And try to find somebody whose life has given them vodka, and have a party." Ron White



  • Skills

    Digital Media

    Digital Marketing

    Social Media

    Online Advertising

    Digital Strategy

    Mobile Marketing

  • Education

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    Hochschule Mittweida (FH)

    Media Technology, certified engineer ("Diplom-Ing. (FH)") 1998 - 2003

    Describe your study experience in a few sentences

  • Let's Chat!

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    Leipzig Area, Germany

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  • Contact me!

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