Wieland Guenzel
Wieland Guenzel is a Digital Product Management Consultant
Summary
Wieland Guenzel is a "digital native" and works successfully together with German radio broadcasting and media companies. He is awarded twice as part of teams for "Best Innovation" by German Radio Award "Deutscher Radiopreis" in 2011 and 2015.
Experience
Project Leader radio.likemee (iOS/Android mehrPSR, myBOB, Moin! R.SH, delta plus,...)
July 2014 - today
Requirements management, frontend and backend agency handling, test
management, app store optimization and handling support issues for
Germany's first white label personal radio alarm clock.
REGIOCAST DIGITAL GmbH
Head of New Media / Online Jan 2012 - Jul 2013
Wieland Günzel was Head of New Media at 90elf, Germany's football radio, operated by REGIOCAST DIGITAL GmbH in Leipzig.
Wieland Guenzel was primarily responsible for the following task areas: Implementation of strategic brand management in new media / online; Product-related developments of multi-platform strategies; design, implementation and monitoring of web & mobile projects; Connecting existing contents to new technologies; Working with various content management systems; Gatekeeper and quality control of external contacts and agencies; Creation and support of tracking and reporting processes; Budget planning and controlling; Management of agencies, service providers and employees;...
Wieland Guenzel is a "digital native" and accompanied with 90elf especially the digital changes in recent years and led for example since 2009 the 90elf App for iPhone and Android to one of the most successful football apps throughout the German market (topranked over-all, August 2012).
REGIOCAST DIGITAL GmbH
Multimedia-Producer / Editor May 2008 - Dec 2011
developing visuals for radio 2.0; creating of editorial content for web and mobile
WHAT I BELIEVE IN
"I believe that if life gives you lemons, you should make lemonade... And try to find somebody whose life has given them vodka, and have a party." Ron White
Skills
Digital Media
Digital Marketing
Social Media
Online Advertising
Digital Strategy
Mobile Marketing
Education
Hochschule Mittweida (FH)
Media Technology, certified engineer ("Diplom-Ing. (FH)") 1998 - 2003
Describe your study experience in a few sentences
Contact me!
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